The Groove presented by TELEM and Xtratight Entertainment

TelEm Group and popular events promoter Xtratight Entertainment will be repeating last year’s hugely successful “The Groove” soca event as one of the highlights of Carnival 2023 in April.

Soca music fans were informed of the event in an official joint announcement by St. Maarten’s premier telecommunications provider and top show promoter Bertaux “Mr. Rude” Fleming this week. Both will again be targeting St. Maarten’s soca artistes, pitting them against each other in another epic soca battle. While both are no stranger to big-time Carnival performances, last year was a first for The Groove as they teamed up to host this high-energy musical event.

“Because we had such a good showing and because people were so impressed with the quality of the performances, we really had no choice but to host ‘The Groove’ again in 2023,” said Mr. Rude.

This year’s event winner will dance off stage with a grand prize of US $10,000 and production of a professional music video. However, to claim these prizes participants will have to do battle against the reigning “The Groove” Monarch, King Magicx, the inaugural winner in 2022.

The organisers said all guidelines for the event will be sent to interested parties via email following their registrations. Mr. Rude is once again looking forward to the high energy that soca artistes can bring to Carnival, as they did last year.

“These singers are serious about what they do. Their songs received wonderful airplay last year. People were behind their favourite artistes 100% and they delivered a quality show. This year we are looking forward to all of that and more, so tell your favourite soca artiste to register today,” Mr. Rude urged.